None of Italy’s many mythic wines are as fascinating to me as the story of the eccentric Prince of Venosa, Alberico Boncompagni Ludovisi, whose family can be traced back at least 1,000 years, and includes two popes.  This is a story, a fairy tale, about the stubborn, reckless, and passionate love affair of one man and his wines.

The Prince of Venosa occupied an estate called Fiorano, on the outskirts of Rome where in 1946, he replanted the vineyard with international varietals, including malvasia and sémillon. The prince was famous (and probably laughed at) for practicing organic grape growing, in the age of chemistry.  He embraced the idea of low yeilds and unfiltered wines, and vinified in large barrels, which he reused every year, opposing the harsh impact of new oak.
Few people knew (or still know) of the wines, although one of Italian Wine’s great wine writers, Luigi Veronelli, was among the first to rhapsodize about these odd eccentricities, writing “To obtain his cru is practically impossible,” and, “If I lived in Rome, I’d beg for them at the prince’s door every morning.”

It is said that the Prince was stubborn and elusive.  That he never even met his importer, Neil Empson, in person, and that he refused to give interviews to the press or attend trade gatherings. The Prince continued to make his wines until 1995, although at some point he had stopped selling the bottles. After the ’95 harvest he pulled out all the vines in his vineyard.  Nobody knows why.

Afterwards the estate lay silent and non-producing although about 14,000 bottles remained in his cellar until a few years ago when Mr. Luigi Veronelli sought out the Prince once more.

Mr. Veronelli requested a sample of one of the remaining bottles for a trade event.  However a secretary was sent to give him a message that he could not have one bottle.  He could have all 14,000- if he would disperse them properly.  The Prince was nothing, if he wasn’t eccentric.

Today the wines are rare, hard to find and even harder to acquire.  I was stunned and overwhelmed to see them on the wine list at L’Opera in Long Beach, CA, sliently waiting for an Italian Wine Geek like me to fall all over myself.

We were able to taste the 1992 malvasia, and it was simply gorgeous.  Fresh, vibrant acidity, packed full of intense minerality and a lovely, luxurious mouthfeel.  On the nose the wine is all tea leaves, dried roses, preserved limes and cardamom.  The wine was such an exciting discovery, and a lovely experience all around.  The malvasia also proved fantastic with food, especially a piece of delicately cooked salmon over braised beans and tomatoes.

Luigi Veronelli described the Fiorano wines best, saying, “They enchant you with the first taste, burrow in your memory and make you forever better.”

For the more about Fiorano’s story, please visit the Italian Wine Merchants website Here.

About The Author

I love all things Italian: the beautiful country of Italia, the Italians themselves, the language, the food… and above all, I love Italian wine. The people I meet in my charmed life are fascinating, the wines are extraordinary. I needed a special place like this to write about them, and to remember them.

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17 Responses

  1. Molly @paprikapinot

    You are such a wonderful writer and story teller! Every time I read your descriptions of Italian wines I am enchanted and yearn to try them myself. And the magical story that goes with the Fiorano adds a wonderful layer of mystery and legend to your review of the wine. Thank you for such a great post.

  2. Sarah May

    I drank a 1986 Fiorano semillion for Thanksgiving last year and it was over for me. I was a goner. The most sublime bottle of wine I have ever had.

  3. Kirke Byers

    This wine has been lingering in my memory banks after drinking the red in the early eighties. I was a young chef at an Italian restaurant in Berkeley. We hired a wine buyer who knew his stuff (was his name Richmond?). I was doing wine paring dinners with wineries such as Beaulieu, Chateau Montelena, Sterling Vineyards, Rutherford Hill, Domaine Chandon and Grgich Hills. I learned a lot about wines, by speaking with great winemakers, and tasting some fine wines. I recall the Fiorano as having the aroma of wet hay, of the inside of a barn. I loved it! The flavor has haunted me ever since. At the time, I didn’t think it was a great wine, but just one of my unusual predilections. So I am happy to read it has a great story and is well thought of by experts. I am so sad that I will never taste it again.

      • Kirke Byers

        Wow! This just goes to show you the power of Fiorano. I have not even thought about the wine since my comment, yet just when I received your reply, I had sent an email relating the Fiorano story to a couple of fellow Italian wine lovers. I was thanking them for sharing a bottle of Sudtiroler Blauburgunder Pinot Nero Dell’Alto Adige, which had left me with similar complex flavor memories as were evoked by the Fiorano Red, but without the wonderful wet hay aroma I recall so fondly. Have you tasted the Pinot Nero I mention, and if so, what did you think.

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